70% of StoreLab™ VR clients don’t use a headset. Whilst it is clear that from a research perspective, the one-on-one virtual simulation via a headset is essential for a candidate to be immersed so that a real response can be measured, the use of a 2D screen is a powerful and simple communicator. Many companies undervalue, until they experience it, the collaborative benefits behind presenting a virtual story and environment on a ‘big screen’ to their entire audience. Some of our clients have 6m wide screens, which make you feel like you are in another room, with the simulated environments looking life like and real size in front of you, with your entire team experiencing and collaborating together. Reach out for more info…

#shopper#shopperinsights#retailstrategy#retailinsights#retailinnovation#shopperdata#retailVR#virtualreality#virtualcollaboration#leading#onlineshop