Transform Your Retail Vision with
Experiential VR Simulations
Storelab
why
storelab?
At StoreLab™, we turn ideas into reality with immersive VR simulations that help you visualise, test, and perfect your retail space before spending a dime on physical changes. With over 35 years of expertise in retail solutions, we offer life-like virtual experiences to empower businesses to make smart decisions on store design, product placement, and customer flow.
Our VR simulators give you the power to experiment with store layouts, test different product displays, and understand customer behavior in real-time. Just like ReadySet VR, we help retailers boost engagement and sales by offering a risk-free way to explore how product placements and store setups influence the shopping experience.
Whether you’re redesigning a store or launching a new product, our simulations allow you to visualise every detail, from shelf layouts to merchandising strategies, ensuring every decision maximises customer satisfaction and operational efficiency.
3D PRODUCT
MODELS/SKU’S
EXPERIMENTATION
Getting more from your DATA and INSIGHTS.
Enabling you to EXPERIMENT and then get this into ACTION.
STORELAB™
Connect™
Introducing STORELAB™ Connect™, the game-changing platform that puts YOU in control of your retail space! Whether you’re working in-store or online, this powerful enterprise software helps you design, optimise, and perfect your store layouts with ease. Here’s how STORELAB™ Connect™ helps you take your business to the next level:
Easily import, export, and modify planograms (.psa files) to create efficient store layouts.
View and explore your custom-built scenes in detail, bringing your retail space to life.
Rotate, move, and scale pre-set items within the scene, allowing you to experiment with different configurations.
Store your manipulated versions for future use, saving time on redesigns.
Use STORELAB™ Storyteller™ to create videos for internal communication or staff training, ensuring everyone is aligned.
Use STORELAB™ Storyteller™ to create videos for internal communication or staff training, ensuring everyone is aligned.
Customize your videos with overlays, data, and tailored insights to enhance your strategic planning.
Visualise your merchandising solutions in photorealistic VR, helping you perfect your store layout before making costly in-store changes.
Reduce expenses by improving your project briefings—saving time and money on unnecessary adjustments.
Experiment with different layouts and enhance your in-store experience to deliver better results, all while keeping costs low.
VISUAL EXCELLENCE
Getting more from your DATA and INSIGHTS.
Enabling you to EXPERIMENT and then get this into ACTION.
150+ Virtual retail
environment
STORELAB
Research
STORELAB™ Research distills Gaze Point to Industry Leading insights. Rich, Fast eye tracking identifies the specific’s about what was looked at by using the Gaze Point. Use this data to get rich data and insights about Shopper response to Campaigns, Pack Design and Planograms.
Flexible test-design allows subjects to navigate stores, have a pre-defined path, or mixture of both
Tracking Gaze Points give ability to test designs far and beyond other systems
Extract file data spreadsheets to collate and analyse for insights
STORELAB™ Research operates with normal LCD monitors, Headsets and Online
STORELAB’s globally unique eye tracking software provides real-time data and captures the entire 3D space rather than ambiguous, indecipherable 2D tracking.
STORE SIMULATIONS
COLLABORATION
Communicating internally and externally with
VR & AR to engage better.
Introducing STORELAB™ FieldForce™:
Powering Executional Excellence in Retail
STORELAB™ FieldForce™ is designed to drive and measure excellence in retail execution, bringing campaigns to life and ensuring flawless in-store experiences. Here’s how:
Use STORELAB™ to navigate a pre-defined Store Walk, showcasing new campaigns with precise Picture of Success criteria, Point of Sales requirements, and detailed Planogram execution.
Fly through crucial Points of Engagement, where you’ll uncover insights, display standards, and key campaign specifics. Instantly compare what’s on-screen to the in-store setup for accuracy and optimization.
Geo-tag photos and rate compliance on the spot. Track how well your campaigns are being executed across regions, from local suburbs to entire countries, for a holistic view of your retail success.
Consistently train and energise your store teams by highlighting the campaign’s benefits and how to achieve Executional Excellence with ease.
Seamlessly rotate, move, and scale pre-determined items in the virtual environment to simulate real-time store changes. Save customized versions for future reference and analysis.
With STORELAB™ Storyteller™, you can develop your own video outputs, complete with insights, overlays, and key data points to streamline internal communication and training sessions.
Experience and refine your merchandising solutions in Photo-Realistic Virtual Reality, allowing you to experiment, enhance, and perfect store layouts with minimal cost and maximum efficiency.
Custom-build your retail environment within STORELAB™, enabling you to test, tweak, and finalize campaigns without costly store alterations. Save money while delivering superior results!
Deliver on Shopper experience by testing what works first.
Remove the guess work.Accelerate decision making.
RETAIL EXPERIENCE
