VIRTUAL RESEARCH
Shelf tests in a simulated virtual shelf shop aim to evaluate the effectiveness of product placement and packaging design. Here are some common metrics you might consider in such tests:
1. Product Visibility: Measure the visibility of products on the virtual shelf. This could include eye-tracking data to determine which products draw the most attention.
2. Click-Through Rate: If this is a digital shelf, track how often shoppers click on or interact with specific products to gauge interest.
3. Purchase Intent: Collect data on whether participants express an intent to purchase a product after viewing it on the virtual shelf.
4. Dwell Time: How long shoppers spend looking at a particular product can indicate their level of interest.
5. Conversion Rate: If the virtual shelf is part of an e-commerce platform, measure the rate at which product views translate into actual purchases.
6. Competitive Analysis: Compare metrics for your products against those of competitors to assess relative performance.
7. Package Attractiveness: Collect feedback on the design, colors, and overall visual appeal of product packaging.
8. Shopper Feedback: Conduct surveys or interviews to gather qualitative insights about the shopping experience and product preferences.
9. Position and Shelf Placement: Analyze the effect of different shelf positions or arrangements on product visibility and sales.
10. Pricing Sensitivity: Assess how price changes influence shopper behavior on the virtual shelf.
11. A/B Testing: Conduct experiments to compare different shelf layouts, product arrangements, or packaging designs to determine the most effective options.
These metrics help businesses understand how consumers interact with products in a virtual retail setting, allowing them to optimize product placement, design, and pricing strategies.
tried & proven
methodologies
We’re passionate about service and support, we differentiate ourselves in the VR space because we support you in a complete life cycle. From storytelling through to research, each time you do one, you help the other. Our leading VR headset testing provides powerful eye tracking , however online simulation shops are a natural first step in understanding and regularly testing the shopper mindset.
online virtual
research
(example)
1. Pre-Shop Screener
2. Simulated Shop
3. Post-Shop survey
Shopper hierarchy, effectiveness of layout, signage and recall.
clt virtual
eye-track research
(example)
1. Central location (CLT)
2. Simulated shop - Eye tracking
After the check in procedure, we run all candidates through a ‘de-sensitisation’ process to give the shoppers the feel for the virtual world they are shopping in.
Shoppers can move, shop, inspect, hear and evaluate their purchase in the most life like way possible. We track their movements, their eyes and their entire shop for evaluation.
3. Post-Shop survey / Restrospective think aloud (RTA)
Following the shop, facilitators can guide the respondents through a post shop survey to determine qualitative answers to their experience and choices.
Often, some of our customers also want follow up interviews and walk through a recording of the shop with the respondent, looking at what they looked at to prompt the answers to the ‘why’ they did what they did.
customized reports
to your needs
& budget
We work directly with global research companies, and/or are happy to work with your regions preferred local agencies.
We can also recommend the right niche agency to meet the brief should you not have any preference (i.e. some jobs require neuro-scientists, or some can be done completely in-house and online with templated questions and simplified online report portal).
We have the tech, the experience and the flexibility to meet your budget and time-frame and WE LOVE A CHALLENGE!
