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Using Virtual Reality (VR) in the retail sector for testing and agility

Shoppers and consumers are more demanding than ever, requiring businesses to meet these needs head on with appropriate experiences. As technology and data work hand in hand to provide a competitive edge, companies are turning to Virtual Technology to SPEED up the change cycle, and in turn, make their businesses more agile.

One of the biggest challenges data analysts, data engineers and shopper researchers face is how to present the learnings, insights and results in a way that the audience can learn from.

Dean & Patrick will be providing an overview of the systems structure behind one of the largest growth industry areas (VR), and how the multi-billion dollar gaming industry is fuelling this growth and real-world business applications.

They will extend into real-world discussions in how VR is becoming one of the key mediums for testing and research, from both a qualitative and quantitative perspective. But most of all, how VR is becoming a powerful tool to not just display and evaluate complex ideas, but how real-time tweaking and AI is starting to lead to forecasting.


Dean Hindman CA, EMBA

Dean is the Director and co-founder of STORELAB™, an innovative service and solution platform providing virtual testing and idea on in the retail market.

Dean was with KPMG, first in Australia and then in the UK for 10 years, specialising in risk management and systems business process improvement with KPMG.

Following this decade in the UK, Dean returned to Australia and has been involved with multiple start ups which ultimately led to the co-development of STORELAB™ 5 years ago.

Patrick Futcher, BE(Tron)

Patrick, a Mechatronic Engineer with the STORELAB team, leads the development of our customer facing suite of tools and products. Patrick brings an integrated layer to the team where VR is starting to mix with physical electronics (aged care, rehabilitation, experiences & exercise).