Who it’s for
Build, test and present stronger category, range and shelf strategies.
Turn category strategy, JBP and Top-to-Top recommendations into an interactive retailer story. Walk the store, show the opportunity and change scenarios live.
Build or import planograms, compare range, facings, adjacencies and macro space, and overlay data directly on the shelf.
Put early packs, products, fixtures and ideas into the competitive set before they physically exist, then refine them before launch.
Test packs, displays, layouts, signage and shopper journeys in realistic retailer environments before investing in live trials or production.
Bring POS, promotions, Perfect Store standards and activation ideas to life early so marketing, sales and customers align before rollout.
Turn the agreed plan into a clear Picture of Success with visual guidance, training and compliance tools for consistent execution.
Walk new layouts, fixtures and service models before build. Compare options and pressure-test operational reality before capital is committed.
Review range, shelf space, flow, adjacencies and supplier proposals in one shared visual environment from shelf to whole store.
Bring brand proposals into a common store context, compare competing ideas and co-design the best answer instead of reviewing static decks.
Test proposed layouts, signage, displays and journeys with shoppers before moving into expensive physical trials or rollout.
Use the finished environment to communicate standards, familiarise teams and prepare people for new formats, campaigns and operating changes.
Explore new technology, service models, fixtures and experiences in context, then refine them with stakeholders before they reach the floor.
Agencies bring us in when a brief needs a visual, interactive or immersive layer they do not want to build in-house. We can work behind the scenes or alongside the agency, helping turn strategy and creative into something the client can actually see, explore and experience.
Put the client inside a realistic store for pitches, JBPs and workshops. Change the idea live until everyone is looking at the same decision.
Turn strategy and creative into animated engagement stories, digital environments, VR or interactive experiences when a deck is not enough.
Build or import planograms, compare options and show the recommendation on the shelf the client actually cares about.
Test packs, displays, layouts, signage and journeys in realistic environments before the agency commits creative or the client commits budget.
Turn the agreed Picture of Success into clear visual guidance field and retail teams can follow in store.
Bring StoreLab in behind the scenes or alongside the agency for visualisation, planning, research and field tools without building that stack in-house.
A leading brand and Woolworths reimagined checkout across manned, express and self-scan, from the first workshop through a 10-store pilot.
More than 30% sales uplift across four front-end power categories, then a rollout to 800 stores in six months.
A global confectionery brand used a virtual replica of ALDI Warriewood to show the missed opportunity at the front of store, then took the agreed design into a live trial.
50%+ sales uplift in front-end power categories, confirmed across different shoppers, and progressed into nationwide rollout planning.
A global liquor manufacturer and a leading beverage retailer tested three ways to merchandise a fast-growing premix category, with 120 shoppers in a virtual store.
The merchandising layout was 49% easier to shop. The growth layout lost 22% of purchases when the signage could not be seen. Shoppers navigated by brand and alcohol base, and most stayed in a single fridge.
A therapeutic skin care brand and a major grocery retailer needed a clear therapeutic segment inside a crowded category, fair to the brands and with room left for what comes next.
In one three-hour session they agreed a 9-bay planogram and exported the PSA files straight into the retailer workflow. The range was built to scale across more than a thousand stores.
A global beverages leader needed senior leaders from around the world to experience the future retail vision, not watch it on a slide.
Eight live sessions put 700+ delegates inside a shared virtual store, so the strategy was something they could step into and align around.
Caltex used StoreLab to turn Bite stores into the Foodary format, walking layout, sightlines, finishes and lighting with their architects before the build.
The virtual review removed a full design iteration. The format went into a 30-store trial, and StoreLab stayed with it as the concept kept evolving.
55 K+
200 +
10+YEARS
GLOBAL