by storelab-admin | Jan 19, 2026 | Uncategorized
What Retailers Actually Test When They Test a Planogram Planogram testing is often spoken about as if it were a single activity. In reality, it is a collection of checks, judgments and trade-offs that extend well beyond whether products fit neatly on a shelf. When...
by storelab-admin | Jan 12, 2026 | Uncategorized
Common Misconceptions About VR in Retail Research Virtual reality has been used in retail research for long enough that it is no longer new. Even so, misunderstandings about what it does, how it works and when it is useful remain widespread. Some of these...
by storelab-admin | Jan 5, 2026 | Uncategorized
How Realistic Does a Virtual Store Need to Be to Produce Reliable Data? As virtual store simulations become more widely used in retail planning and research, one question surfaces repeatedly. How real does a simulated store need to be for the data to be trusted? The...
by storelab-admin | Dec 22, 2025 | Uncategorized
VR Store Simulation vs Physical Test Stores – What can Retailers Learn Faster? Retailers have long relied on physical test stores to trial new layouts, ranges and concepts before wider rollout. The logic is straightforward. If a change works in a real store, it...
by storelab-admin | Dec 12, 2025 | Uncategorized
Why Planograms Fail After Rollout and How Testing Reduces Risk Planograms are one of retail’s most relied-upon planning tools. They define where products sit, how categories are structured and how space is allocated across a store. Long before a shopper encounters a...
